That’s more than the expected in-store price of both the DVD and Blu-ray editions of the film. This new move – which presumably will last a week until Asda starts selling copies of the DVD and Blu-ray when it’s released on Monday week – is presumably so that physical stores can get a slice of the digital download spend on the film.īafflingly, though, the digital code in a box is selling for £15. It’s been de facto for some time that blockbusters arrive on digital services such as Sky Store and iTunes a week or two ahead of their physical release. This is a fortnight ahead of the film’s physical disc release. Taking a leaf out of the way videogame stores sell digital download codes, Asda is now flogging copies of the new Spider-Man movie in a box – but with just the code inside.

Now, in the run up to the disc release of Spider-Man: Far From Home, it’s testing something new too. We’ve covered in recent weeks the efforts by Asda to reinvigorate its DVD and Blu-ray aisle ( more on that here).

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